Aje is one of Australia's most important fashion labels. CAON was given the brief in 2015 to design their showroom in Sydney's Iconic Strand Arcade. The brand is dedicated to raw beauty, tough femininity and effortless cool. As such, our design focused on texture and colour and sought to create an oasis within the busy surrounds of the Strand. Aje's creations are delicate, intricate and beautiful. The design was purposefully kept minimal so as not to overpower the pieces. Linen, leather, blush carpet and timber were carefully selected to reflect the beauty of the Aje design ethos.